Pay Per Click or PPC advertising, is the digital marketing solution that is traditional in nature, based on paying for advertising that people will see and if crafted properly, will result in the prospect clicking on the ad.
Those are the ads that you typically see in search results.
Do they work? Yes, to a degree. Only 20-25% of the time will someone click on an ad.
Do the help drive traffic to a website? Yes, they can certainly do this if the important elements in a campaign are crafted properly.
Will PPC help my SEO? That has been a good question that has been asked over and over again. While there are no definitive answers by the search engines, there is some indication that search engine providers will reward businesses that run PPC ads with higher website rankings.
On-Q Marketing will help craft your PPC campaigns to bring your ads in front of prospects with the goal of that prospect to click on the ad to take them to a landing page where you have more control over the engagement.
Goals to be set:
- What is the daily budget?
- What is the monthly budget?
- What are the key prospect demographics?
- What keywords do you want to focus on?
- What do you want the prospect to do?
On-Q Marketing will help improve the effectiveness of delivering prospects to your landing pages that are designed to generate additional leads for your business.
Call (402) 953-2340 if you have any questions or would like to start gaining more time and freedom to run your business.
