Keep your hands and arms inside the car at all times…
The Stats in case you missed them.
Consider the following:
- By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
- Social media has overtaken porn as the number one activity on the Web.
- One out of eight couples married in the U.S. last year met via social media.
to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4
years; iPod, 3 years. Facebook added 100 million users in less than
nine months; iPhone applications hit 1 billion in nine months.
- If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.
- Yet, some sources say China’s QZone is larger, with more than 300 million using their services (Facebook’s ban in China plays into this).
- ComScore indicates that Russia has the most engaged social media audience,
with visitors spending 6.6 hours and viewing 1,307 pages per visitor
per month — Vkontakte.ru is the number one social network.
- A 2009 U.S. Department of Education study revealed that, on average, online students outperformed those receiving face-to-face instruction.
- One in six higher education students are enrolled in online curriculum.
- Eighty percent of companies use LinkedIn as their primary tool to find employees.
- The fastest growing segment on Facebook is 55- to 65-year-old females.
- Ashton Kutcher and Ellen DeGeneres have more Twitter followers than the entire populations of Ireland, Norway, and Panama.
percent of Twitter usage is on mobile devices. People update anywhere,
anytime. Imagine what that means for bad customer experiences!
- Generation Y and Z consider e-mail passé. Boston College stopped distributing e-mail addresses to incoming freshmen in 2009.
- What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
- YouTube is the second largest search engine in the world.
has more than 13 million articles. Some studies show it’s more accurate
than Encyclopædia Britannica. Seventy-eight percent of these articles
- There are more than 200,000,000 blogs.
- Fifty-four percent of bloggers post content or tweet daily.
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
- If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23 per hour.
- Facebook users translated the site from English to Spanish via a Wiki in less than two weeks and cost Facebook $0.
- Twenty-five percent of search results for the world’s top 20 largest brands are links to user-generated content.
- Thirty-four percent of bloggers post opinions about products and brands.
- People care more about how their social graph ranks products and services than how Google ranks them.
- Seventy-eight percent of consumers trust peer recommendations.
- Only 14 percent trust advertisements.
- Only 18 percent of traditional TV campaigns generate a positive ROI.
- Ninety percent of TiVo users skip ads.
- Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
- Twenty-five percent of Americans in the past month said they watched a short video on their phone.
- According to Jeff Bezos, 35 percent of book sales on Amazon are for the Kindle when available.
of the 25 largest newspapers are experiencing record declines in
circulation because we no longer search for the news — the news finds
- In the near future, we won’t search for products and services; they will find us via social media.
than 1.5 million pieces of content (Web links, news stories, blog
posts, notes, photos, etc.) are shared on Facebook daily.
- Successful companies in social media act more like Dale Carnegie and less like David Ogilvy — listening first, selling second.
companies in social media act more like party planners, aggregators,
and content providers than traditional advertisers.
The above statistics and "Social Media Revolution"
video tell the story. Social media isn’t a fad. It’s a fundamental
shift in the way we communicate. Please feel free to share with any
Erik Qualman’s new book "Socialnomics" from Wiley Publishing will be in stores and available online August 26.