An introduction to "The Chaos Scenario" by Bob Garfield, a noted writer for Advertising Age.

It closes with the prediction to "Change or Perish" when it comes to how you are marketing your company’s products or services.

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YouTube – The Chaos Scenario by Bob Garfield
 [youtube=http://www.youtube.com/watch?v=IXG8zaB4eGw&hl=en&fs=1]