A local Police Officer recently posted something on his Facebook profile about how he felt about Black Lives Matter. [Read more…]
When creating a post for social media or a blog you need to remember the three basic things you want your post to do:
- Arouse Interest
- Create Desire
- Motivate Action
This is basic Marketing 101 stuff.
I am probably as guilty as some others that post updates to social media, but crafting a good headline is really critical if you want someone to read what you have written.
1. Arouse Interest
The Arouse Interest is pretty basic, it is to grab attention. The headline is critical here as it should spark strong interest. Numbered lists, like in my headline are great as if the list if a short one, people will want to know what those three items are. Don’t create a list of 100 things, as virtually no one will read it. Adding a graphic also helps attract attention.
2. Create Desire
Like my list the says, there are “3 Things you Need…” which raises a question in the mind fo the reader, “what are those three things?”
3. Motivating Action
The first two points should help stimulate the third…and that is to motive the reader to want to know more and click the link to read the story.
Write a Good Headline so People Will Want to Read the Rest of the Story…
A Real World Example. This is a more of an example of a post that could be better. I captured the image below from my LinkedIn update stream.
I follow LeaseTeam as I once applied for the Director of Marketing position there. I was not the successful candidate, but I follow the company and only lately have they begun to see the light in social media posting (the winning candidate was a traditional marketer, I was traditional, but migrating quickly toward digital marketing). Here on a company page update they hang out the Help Wanted sign.
OK so they are looking for job candidates. Could this update have been more effective? How about writing a headline that they are looking for “Quality Assurance Engineer”? Much more targeted and they might get a few clicks or shares with people interested in this position. It would take more work to list each position as an update, but would that also not be a better tactic?
They just used the standard “Are you looking for…” But then they add the “industry leading software provider” gobbledygook BS like isn’t every software company an “industry leading software provider??? Apparently their marketing department hasn’t read David Meerman Scott’s Gobbledygook Manifesto. It was written in 2007, but is still very valid today, especially for software companies.
So in the future, make sure you craft a great headline for your social media updates so your prospects will want to read and become engaged in what you have to say. Also remember the main goal of social media posting is to start and engage in a conversation; helping to build stronger relationships.
You can read additional tips about starting group discussions on LinkedIn in the post I wrote in 2014; Guidelines to Submit Posts for LI Group Discussions, Promotions and Jobs.
Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach. Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates.
Facebook is cutting the effectiveness of Organic Reach on purpose. They basically want you to BOOST your posts by buying ads to reach the people that LIKE your page.
So Facebook wants to charge you for creating content and YouTube will pay you for creating content. Two different business models, but that is not the reason for this article. [Read more…]
Not really a strange question. You buy from certain businesses for a variety of reasons; location near you, selection, price, service or any combination of the reasons.
In a recent conversation with an automobile dealer he told me the number one reason people buy cars from the dealers they do is they like the “person they do business with.”
Really underlying all of those reasons is one other fundamental in buying behavior that you rarely think about, but it is always there. If you did not have this one factor satisfied, none of the other reasons would make a difference…that reason is TRUST. [Read more…]
Three Tips before you create your own social media business page.
I run across businesses all the time that think since Social Media is FREE that they can easily set up accounts, profiles and business pages. They think by doing it themselves they will save money and still get good results. [Read more…]