I bet the headline got your attention didn’t it? Using lists in blogs, discussions, collaterals, direct mail pieces, videos, white papers, eBooks or other marketing tactics is an effective way to get your message read.
We seem to be naturally drawn to lists, as long as they are short and concise. Very few people will want to read a top 100 list or a top 1,000 list unless it contains something about the company they work for. Good examples might be the top 100 companies in financial software, or the Fortune 500 list.
Still books have been written using the concept lists. I have read several: “The 22 Immutable Laws of Marketing”, “The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand“, or “The 11 Immutable Laws of Internet Branding.”
How many of us watch Late Night with David Letterman only to hear the latest top ten list? Or maybe we just go out to his web site to read the latest list.
Using lists in your marketing will help get your message read, as long as the lists are short and concise, addressing an area unique to your industry, or more importantly to your prospect and market. People will read a list if it is not too long and spend too much time reading it.
The video I included here “The Top 10 Ways to Make Your Content Go Viral” may not have the best image – the guy in a t-shirt – but still he has good information that I, as a marketer, will incorporate in marketing tactics for my clients.
Here’s my list of marketing tactics where you can use a list:
- Blog Posts, just like this one. It is a great way to get your content read and indexed for SEO purposes.
- Sales collateral. The next time you create a sale sheet or handout, think of creating a list with solutions your product or service can help.
- Direct marketing: Direct mail piece or Direct email. That targeted piece with the right headline will help it get read and with a call to action get the desired results.
- Video. Just like the video embedded here. Use a list that will touch upon a need that will get it viewed and in this case passed along to others; the viral nature of the web.
- You Web Site. Why not put a list on your home page or a separate page in your top Navigation; “Top 5 reasons to choose ABC solution.”
- Discussions or Forums. You can include lists in starting a discussion on LinkedIn. Not on LinkedIn or using Groups? You are not taking advantage of the power of the largest social networking tool on the planet.
- White Papers. Well I prefer eBooks, white papers are generally boring and eBooks have more appeal in today’s web based world. Create a headline for your white paper or eBook that will make it desirable to download and pass along. We can talk in another post about the advantages of giving content away or capturing contact information to get content.
- Trade Show Booths. Here the list certainly cannot be too long as Trade show booths are very similar to outdoor advertising where you have a limited time to communicate your message to people walking past your booth.
- Radio and TV. Certainly the list cannot be too long, but why can’t you use lists here as well, if traditional marketing using these channels is of value to your business?
- Business cards. How many of you have a business card that is blank on one side? While there is value in blank or white space, if you utilize this space with something unique about you or your company, chances are your card will be retained longer or you will be made more memorable. Personally, I transfer contact information from the typical business card into Outlook and toss the card.
Bonus Item: Social networking. Using your social networks, LinkedIn, Facebook, Twitter, etc., is a great way to promote your content with the posts and updates. For Example: “The top ten reasons to use lists, read my latest blog.” You need to include a link or shortened URL back to your blog or landing page.
There are many other ways to use lists as well, but the headline of this post was the “Ten ways to use lists in your marketing program.”
So the next time you design that new collateral piece, blog posting, video or whatever, think of creating a list that will get your message read.
What do you think? Are you going to use a list in your next marketing tactic?