Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach. Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates.
Facebook is cutting the effectiveness of Organic Reach on purpose. They basically want you to BOOST your posts by buying ads to reach the people that LIKE your page.
So Facebook wants to charge you for creating content and YouTube will pay you for creating content. Two different business models, but that is not the reason for this article. [Read more…]