Just got back from an exciting week in Atlanta attending Pragmatic Marketing courses designed for Product Marketing Managers and was energized by the New Rules for Marketing and PR by David Meerman Scott.
A tremendous amount of things to consider and disgest.  I am looking forward to actually implementing many of the ideas and concepts promoted at both sessions.  It will be interesting to gauge the reaction of the management at work to see how receptive they will be to radical shift in marketing execution.