Digital Marketing is the latest Marketing term for all things digital in your business:
- Websites
- Social media
- Directories
- Analytics
- Keyword research
- Competitive research
- Buyer Persona Creation
- Search Engine Marketing (SEM) PPC, CPC
- Search Engine Optimization (SEO)
- Content Creation
- Reputation management (online reviews)
Digital Marketing focuses using non-traditional tools – like social media and blogs – to build relationships with your customers and prospects. This is different than traditional marketing where the focus is building brand awareness and influence thought; based on reach and frequency. While both Digital and Traditional marketing programs are needed, today more and more people – that is to say your prospects – turn to doing a Google, Bing, or Yahoo search to find the solution to their problem or find help to make a purchase decision. Your overall marketing strategy needs to include Digital Marketing as well.
Once you get found in a Google search it is then the role of Inbound Marketing to help you capture the lead, nurture the lead and convert them to a customer.
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