A local Police Officer recently posted something on his Facebook profile about how he felt about Black Lives Matter. [Read more…]
I posted this set of guidelines on a LinkedIn Group and thought it might prove useful to others. While focusing on the specifics of LinkedIn Groups, the concepts inside this post can be applied to most any social networking site.
Ever wonder why your Facebook posts are being seen by fewer and fewer people that LIKE your page? This is know as Organic Reach. Your post updates (content) on your page and you see that fewer and fewer people are seeing your updates.
Facebook is cutting the effectiveness of Organic Reach on purpose. They basically want you to BOOST your posts by buying ads to reach the people that LIKE your page.
So Facebook wants to charge you for creating content and YouTube will pay you for creating content. Two different business models, but that is not the reason for this article. [Read more…]
Social media is meant to be CONVERSATIONAL
Too many times I see businesses and consultants use
The past several posts I have written talked about how you gain and build a relationship to build trust so people will do business with you. Once you have earned someone’s trust you need to continue to cultivate the relationship to maintain that trust and business.