Inbound Marketing | SEO | Responsive Website Design | Digital Consultant Omaha
On-Q Marketing helps businesses get found in a Search when their prospects are looking for what they do. Once the lead is captured, Inbound Marketing tactics are needed to qualify, nurture, and convert the suspect to a prospect, and then into a customer are used.
In my previous post, I addressed how TRUST impacts your decision on where you do business. This post I will address how “familiarity” is one of the first steps in building trust.
Introducing your business to your Buyers (i.e., prospects) for years has been based on traditional advertising tactics and strategies.
Many times I see businesses ignore one of the first tenants of social media marketing…and that is to LISTEN.
It is actually more than that as not only should they be actively listening to what might be said about them or their business across not only social channels like Facebook, Twitter, Google+, Linkedin, Yelp* and many others. They also need to take control of lists and aggregators like, Angie’s List, Manta.com, and Merchant Circle. [Read more…]
You have seen them and perhaps even scanned them. You know, QR codes and Microsoft tags.
The novelty of them has worn off and you would think that as adoption has increased, the correct use of this marketing tactic would improve.
This certainly seems to be the case. Even major companies like LOWES can’t get it right.
I run across businesses all the time that think since Social Media is FREE that they can easily set up accounts, profiles and business pages. They think by doing it themselves they will save money and still get good results. [Read more…]
