been all over the news. What I thought interesting to share with you on this take, is how the media began calling the EAA Communication
Director in Oshkosh, WI. (by gosh! – sorry had to do that since I am
still a "cheesehead" at heart.)
Shows the power of becoming a Subject Matter Expert (SME). You or
someone in your company can become the SME for your industry and have
media contacting you when a story breaks or they need an SME to
comment. How? A social media tool called a blog. There are additional
ways to build upon this through following and commenting on other
blogs, submitting articles in trade pubs, publishing e-books (today’s
white papers) and more.
If this sounds interesting to you, contact me and I can help you become an SME in your industry.
YouTube – Balloon Boy’s Neighbor: ‘Everybody Is Concerned’