Improving your Marketing Strategy to meet the challenges to reach to today’s consumer.
Reaching today’s consumer is more and more challenging as they are taking control of how they go about making buying decisions. Businesses face similar challenges as the people you want to reach have changed how they go about solving business problems.
No doubt you have changed how you shop or solve problems as well.
In the past 3 months to solve a problem, have you responded to an ad in a trade journal, magazine, newspaper?
In the past 3 months to solve a problem, have you responded to a piece of direct mail?
In the past 3 months to help solve a problem, have you done a Google, Bing, Yahoo or other search?
In the past 3 months to solve a problem, have you sent an email to a friend and the reply included a link that you clicked on?
Most people answer “NO” to the first two questions and “YES” to the second two questions.
You have changed your behavior in how you make buying decisions.
Don’t you think the consumer or buyer for your business has as well?
In a B2B business today, by the time a prospect makes contact with your sales team, 60% of the sales process – research – by the Buyer has already taken place.
If the solutions your business offers are not visible in an Internet search…
Your Business is Invisible!